01 / Your information
Privacy Policy
Last updated: 26 September 2026
OB Photography respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information I collect, why I collect it, how it is used and stored, and the rights you have over your personal information.
1. Who I Am
OB Photography is operated by Anthony O’Brien, trading as OB Photography.
For data protection purposes, Anthony O’Brien trading as OB Photography is the data controller for personal information processed in connection with the business.
Business: OB Photography
Owner: Anthony O’Brien
Website: www.obphotography.uk
Email: anthony@obphotography.uk
If you have any questions about this Privacy Policy or how your information is handled, please contact me using the details above.
↑ Back to contents2. Information I May Collect
Depending on how you interact with OB Photography, I may collect and process information including:
- Your name
- Email address
- Telephone number
- Postal or billing address where necessary
- Details provided through website enquiry forms
- Information provided in booking questionnaires
- Wedding, event or session details
- Venue and location information
- Names or information relating to other people involved in your booking
- Correspondence between you and OB Photography
- Contract and model-release information
- Invoice and payment records
- Photographs and video captured during photography sessions or events
- Information relating to your permission for photographs to be used for portfolio, website, advertising or social-media purposes
- Technical information generated when you use this website, such as cookies, browser information or website analytics where applicable
I will only collect information that is reasonably necessary for the operation of my photography business and the services I provide.
↑ Back to contents3. Photographs and Personal Data
Photographs or video in which a person can be identified may constitute personal data.
Photographs may be captured, stored, edited, backed up and delivered where necessary to provide the photography service you or another client has requested.
This may include photographs of adults and children.
Photographs will not automatically be used for advertising, portfolio or social-media purposes simply because you have booked a photography session.
Where OB Photography relies on your permission to use identifiable photographs for promotional purposes, this will be requested separately, for example through a model release or photo-use permission form.
↑ Back to contents4. Children
My photography services may involve photographing children.
Where a child is involved in a private photography booking, I will normally deal with their parent, guardian or another responsible adult.
The person making the booking should ensure that they have the appropriate authority or permission for children included in the session to be photographed.
Information relating to children will only be processed where reasonably necessary for the photography service or where another lawful basis applies.
I take particular care when considering whether photographs of children should be used publicly for promotional purposes.
↑ Back to contents5. How I Collect Information
I may receive information:
- Directly from you
- Through this website
- Through enquiry and booking forms
- Through Pixieset or another client-management/gallery system
- Through contracts and questionnaires
- During a photography session
- Through email, telephone, social media or other correspondence
- From another person making a group, family, wedding or event booking
- From an event organiser or venue where reasonably necessary to provide the contracted photography service
Where someone provides personal information about another person, they should ensure that they are entitled to provide that information.
↑ Back to contents6. Why I Use Your Information
I may process personal information for the following purposes:
Enquiries and bookings
To respond to enquiries, provide quotations, arrange sessions, prepare contracts and administer bookings.
The lawful basis will normally be taking steps at your request before entering into a contract or performing a contract with you.
Providing photography services
To plan, photograph, edit, manage and deliver your photography.
The lawful basis will normally be performance of a contract or, where appropriate, legitimate interests in providing photography services requested by a client or event organiser.
Galleries and image delivery
To create private galleries and provide photographs to clients.
The lawful basis will normally be performance of a contract.
Accounting and business records
To issue invoices, record payments, maintain financial records and meet tax or other legal requirements.
The lawful basis may be performance of a contract and/or compliance with a legal obligation.
Business administration and protection
I may retain appropriate records where necessary to manage the business, resolve complaints, establish what was agreed between us, prevent misuse of my work or establish, exercise or defend legal claims.
The lawful basis may be my legitimate interests in operating and protecting my business and legal rights.
Portfolio and advertising
My own promotional use of identifiable client photographs, including my portfolio, website, social media, advertising and competitions, requires separate, specific optional permission from the relevant individuals or an appropriately authorised parent or guardian. Booking or signing a photography contract does not give this permission. Refusing or withdrawing permission does not affect the service or price. You may withdraw consent at any time by contacting anthony@obphotography.uk. I will stop consent-based use and remove affected material under my control as soon as reasonably practicable.
Withdrawal of consent does not make previous lawful use of the information unlawful.
It may not always be possible to recall material that has already been lawfully printed, distributed or published by third parties before permission was withdrawn.
Marketing communications
I may use contact information to send marketing communications only where permitted by applicable law.
You may ask me to stop sending marketing communications at any time.
↑ Back to contents7. Legitimate Interests
Where I rely on legitimate interests, those interests may include:
- Operating and administering OB Photography
- Responding to enquiries
- Delivering photography services
- Protecting the security of my website, systems and images
- Maintaining appropriate business records
- Handling complaints and disputes
- Protecting and enforcing my copyright and other legal rights
Where legitimate interests are used, I will consider whether those interests are outweighed by the rights and interests of the people concerned.
↑ Back to contents8. Who Your Information May Be Shared With
I do not sell your personal information.
Information may, where reasonably necessary, be processed or shared with trusted service providers used to operate OB Photography, such as:
- Website hosting providers
- Pixieset or other photography gallery and client-management services
- Accounting and bookkeeping services such as QuickBooks
- Email and cloud-storage providers
- Payment-processing providers
- IT or backup providers
- Professional advisers such as accountants, insurers or legal advisers
- Government, regulatory, law-enforcement or tax authorities where legally required
Service providers are given access only where reasonably necessary for the service they provide.
↑ Back to contents9. International Data Transfers
Some technology providers used by OB Photography may process or store information outside the United Kingdom.
Where personal information is transferred internationally, I will take reasonable steps to ensure that an appropriate lawful transfer mechanism or other protection required by UK data-protection law applies.
↑ Back to contents10. How Long I Keep Information
I do not keep personal information for longer than reasonably necessary for the purpose for which it was collected.
Retention periods depend on the type of information concerned.
For example:
- Unsuccessful enquiries may be deleted when they are no longer reasonably required.
- Booking information may be retained after a session where necessary for business records, complaints or legal claims.
- Financial and tax records will be retained for the period required by applicable law.
- Client photographs may be retained for a reasonable period for delivery, backup, archive and protection against accidental loss.
- Unless a different period is expressly agreed in the booking schedule, online galleries are available for 90 calendar days from the date access to the delivered gallery is sent to the client. Edited files are archived for six calendar months from that same date. Exact gallery-expiry and archive-end dates are supplied with delivery. These periods do not require deletion of records retained on a separate lawful basis, such as necessary accounting or legal-claim records.
- Photographs being lawfully used as part of my portfolio may be retained for as long as that use remains appropriate or until the relevant lawful basis no longer applies.
Backup copies may remain for a limited additional period before being overwritten or securely deleted.
↑ Back to contents11. Security
I take reasonable technical and organisational precautions to protect personal information against accidental loss, unauthorised access, disclosure, alteration or destruction.
However, no online service, cloud-storage system or method of electronic transmission can be guaranteed to be completely secure.
↑ Back to contents12. Your Data Protection Rights
Depending on the circumstances and lawful basis being used, you may have rights including the right to:
- Ask what personal information I hold about you
- Request a copy of your personal information
- Ask for inaccurate information to be corrected
- Ask for information to be deleted in certain circumstances
- Ask for processing to be restricted in certain circumstances
- Object to certain processing
- Request transfer of certain information in a portable format where applicable
- Withdraw consent where consent is the lawful basis being relied upon
Some rights are subject to legal exceptions and do not apply in every circumstance.
Your right to object
Where I process your personal information on the basis of legitimate interests, you have the right to object to that processing in certain circumstances.
To exercise any of your rights, contact:
I may need to verify your identity before responding to a request.
↑ Back to contents13. Complaints
If you are unhappy with how I have handled your personal information, please contact me first so that I have an opportunity to resolve the issue.
You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office (ICO)
↑ Back to contents14. Cookies and Website Analytics
This website may use cookies or similar technologies for functions such as website operation, security and analytics.
Cookies that are strictly necessary may be used without consent where permitted by law.
Where consent is legally required for non-essential cookies or tracking technologies, those technologies should not be activated until the appropriate consent has been obtained.
Further information may be provided through the website's cookie notice or cookie-management system.
↑ Back to contents15. Changes to This Privacy Policy
I may update this Privacy Policy from time to time to reflect changes to my business, services, technology or legal requirements.
The latest version will be published on this website together with the date it was last updated.
↑ Back to contents